Every year at the holidays, Absolut creates an aptly-named “Spectacular,” an insert that runs in New York Magazine. We worked with DKNY to design a pair of one-size-fits-all stretch gloves, which were concealed inside an image of a thermometer. When readers opened the insert, the thermometer’s temperature rose as the gloves were revealed.
It was super fun to see New Yorkers sporting the gloves on the subway the morning it dropped and around the city all through the winter.
In the opening scene of an episode of Friends, Rachel is sitting in Central Perk, reading a magazine with Absolut Stirring on the back cover. One day I’ll find a screen grab.