CARTER'S

Kids are fun. So was concepting and writing this campaign that tapped into the little truths about parenthood.

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HEADLINE: One small step for baby. One giant leap for footie pajamas.

COPY: They’re focused on putting one little foot in front of the other. That’s why we focus on the little details when we design our footie PJ’s. Like 5 layers of skid-proof coating. A reinforced double-layer toe. And an elastic ankle back for perfect fit and comfort. Because wherever they take their first steps, it’s historic.