THE CREATIVE CIRCUS & THE 3% MOVEMENT
The 3% Movement hosts an annual Super Bowl Tweetup, encouraging the ad industry to call out sexist, tired tropes in the biggest commercials of the year. Since The Creative Circus produces future ad folks, I wanted students to get in on the action. So I recruited a student team to do a social and poster campaign designed to involve their peers in the first Creative Circus 3% Tweetup. It was super successful.
Facebook and Instagram
AMERICAN ANOREXIA AND BULIMIA ASSOCIATION
This sticker was placed on toilet seats in public restrooms all around NYC. It got lots of press and attention, and AABA got lots of calls, positioning the organization as the leading resource for those dealing with eating disorders.
BehaviorAL Science Technologies
This meaningful project was twofold: First, brand the parent company, Behavioral Science Technologies (BST), a company founded by a Psychologist specializing in the epidemic of sexual violence against women. Then, brand their product, Real Consent, a sexual assault prevention program targeted to college and university administrators and students. Real Consent is featured by the CDC because of its gender-specific modules, alcohol use component, and evidence-based, high level of efficacy and prevention.
I created the strategic platform and wrote the manifesto for both BST and Real Consent, which will launch later this year.
THE NATIONAL Center For Civil And Human Rights
The Center for Civil and Human Rights is a museum dedicated to the achievements of the civil rights movement in the U.S., as well as the broader human rights movement worldwide. The Center's award-winning architectural design, created by Philip Freelon and HOK, is full of symbolism and has been highlighted in international design publications. It's a world-class, premier destination in Atlanta featuring important exhibits, as well as ongoing cultural and educational events. It's a powerful and moving place to spend an afternoon or attend an event, and a must-see. If you haven't yet been, get your tickets and go ASAP.
They asked me to create a brochure featuring their events facilities, and the lines kind of wrote themselves.
Delta & THE Breast Cancer RESEARCH FOUNDATION
Delta has partnered with the Breast Cancer Research Foundation since 2005, and has helped raise over $11 million for the organization. Donations support vital research and awareness programs aimed at ending breast cancer. Delta's contributions fully fund research grants spanning six continents to achieve that goal. These e-mail blasts encouraged Delta customers to join the Sky Miles Club and have $25 donated to BCRF in their name, incentivized with a free extra month of Sky Miles Club membership. Engagement increased from the previous year, enabling Delta to make a bigger impact and help BCRF get closer to a cure.