We launched the brand in the US, where people lined up for blocks and the bra sold out in under three minutes. The work won numerous creative awards and an Effie. Proud career moment. 



Fun fact: Dee Snider (yes, from Twisted Sister) is in this spot. He's the shadowy figure you can barely make out at :15. The weirdest part is that he was so not weird. He was just a nice, normal guy who kept talking about his kids. We all agreed that filming at Coney Island in the middle of the night was appropriately scary.